Yamini Sundaraju
I'm a psychologist turned creative — I studied how people think and feel, then took it onto film sets and advertising. Most recently Creative Assistant to director Jens Jonsson at Giants & Toys, Stockholm.
A scientist's read on people, a writer's ear, and a performer's instinct for tone — the mix I bring to brand content.
Production
Concept and visual direction for national advertising — campaigns for brands you'll recognise, including work recognised at the Guldägget Awards 2026. Here's the finished film; my part was shaping how it feels.
Feature films, under wraps
I was part of two feature films currently in production. My work spanned editing and shaping the script, researching and scouting locations, and designing the mood boards that set each film's visual world. Essentially the quiet, behind-the-scenes craft that decides how a story feels long before it reaches a screen.
Marketing & Social
Head of Marketing for Team Bath Racing Electric — leading brand, content and social end to end for the University of Bath's Formula Student racing team.